About
Mohammad (Moe)
Keshvary
Visual Artist & Creative Director
I am Mohammad Keshvary, a visual artist and creative director, born in Tehran in 1989. My work is driven by a deep fascination with the power of the image to communicate, connect, and transcend boundaries. While my professional career has largely focused on developing and executing visual strategies for brands, my core passion lies in using photography and moving images as a means of exploring the world, interpreting experiences, and engaging in a broader cultural dialogue.
My practice extends into visual storytelling and independent cinema, where contributions to still photography and visual production for award-winning films have been recognized at the Cannes, Locarno and Sundance film festivals. This dual fluency in commercial strategy and artistic production defines my approach — one that consistently bridges the gap between creative ambition and operational execution.
- Born
- Tehran, 1989
- Based
- Amsterdam, Netherlands
- Languages
- Persian (native) · English (professional)
The camera is an extension of my perception — a tool for both documenting and interpreting the world around me.
My earliest encounters with image-making were shaped by a childhood fascination with the mechanics and magic of cameras, inherited from my father's electronics store. That early exposure ignited a lifelong exploration of visual storytelling, beginning with my first digital camera in 2010 and evolving into a professional practice by 2012.
My work navigates diverse terrains — from the ephemeral energy of underground gatherings in Tehran to the meticulously constructed narratives of short films. I am drawn to the human element, whether capturing spontaneous moments of joy or translating directorial visions into still images.
What I do
Visual Arts & Design
- Photography (Expert)
- commercial, portrait, product, event, wedding, architectural, food, film, studio and still
- Videography & Motion
- advanced video production, cinematography, drone videography
- Design & Direction
- graphic design, art and creative direction, master-level lighting
Artificial Intelligence & Automation
- AI Prompt Engineering
- advanced NLP for image, video and LLM generation
- AI Visual Synthesis
- high-fidelity photo and video (Midjourney, Google, Flux)
- AI Workflow Architecture
- end-to-end automated pipelines for content creation and business operations
- Generative Fill & AI Retouching
- AI tools inside the Adobe ecosystem for advanced post-production
Digital Media & Strategy
- Marketing Leadership
- advertising management, marketing-director experience, media consultation
- Content Ecosystems
- social media management and marketing (Instagram specialist), content creation, digital marketing
- Web design & build
- design and development of ten production sites, from personal portfolios to B2B and film campaign sites
- Software
- Adobe Creative Suite (Expert)
Experience
2012 — presentCurrent
RadicalAG (Tehran) · Midaad Studio (Muscat)
Creative Director · Independent Practice
Creative consultancy and media production for 60+ brands. Directs assembled crews of up to 15; delivers direct and through agencies.
Tehran · Muscat · AmsterdamFreelance
Feb 2014 — 2025
Floart
Freelance Creative · Visual Content Producer
Visual identity and live-event media for an event floral-design group. 15-person crew, 6-camera setups.
TehranFreelance
2024 — 2025
golivea.eu
Creative Director · AI Visual Strategy Lead
Built a Dutch wellness brand's entire pre-launch visual identity with AI, while the products were stuck in production.
Netherlands · Turkish marketEmployed
Apr 2020 — Aug 2024
Cafe Shemroon
Head of Marketing & Content
Turned scattered advertising into an ecosystem across 10+ branches. Designed cafeshemroon.com, launched a retail concept, built an internal platform for 200+ staff. 50k → 90k Instagram.
TehranEmployed
May 2020 — Feb 2022
Gufo Burger
Creative Lead, Branding & Marketing · Content Manager & Producer
Built the marketing function for a fast-food chain from zero; 10,000+ followers in year one.
TehranEmployed
Mar 2018 — Jun 2022
Firouze Fam Pars
Freelance Creative · Visual Content Producer
Documented industrial coatings projects for an engineering paint and coating company.
Freelance
Feb 2018 — Jul 2019
Mardom Studio
Visual Arts & Media Consultant · Content Specialist
Behind-the-scenes "artist-in-action" content for a design studio working with 100+ artists.
TehranFreelance
May 2016 — Feb 2019
Choobche
Founder
Co-founded a boutique carpentry company making wooden frames for fine artwork.
TehranFounder
Apr 2016 — May 2019
Nibble Event Firm
Social Media Manager · Visual Content Producer
Social and digital strategy for a luxury corporate-events firm; built their B2B website.
TehranFreelance
The full record
The site is curated. The record is complete — every film, every client, every collaboration, and the written case studies in full.