Curriculum Vitae
Mohammad (Moe) Keshvary
Visual Artist & Creative Director · b. 1989, Tehran
- Based
- Based in the Netherlands
- m@keshvary.com
- Portfolio
- keshvary.com
- /in/keshvary
- Languages
- Persian (native) · English (professional)
At a glance
- 21 films
- 2017–2026 — 2 wins, 6 nominations
- 81 commercial clients
- 2012–2026 — 21 in food and beverage, the largest sector by a wide margin
- 60+ brands
- across the freelance practice
- 50k → 90k
- Instagram growth at Cafe Shemroon, 80% organic
- 4 exhibitions
- three of them in the last eighteen months
- More than 8 years
- with a single client, Floart
- 13 years
- of continuous practice, 2012–2025, with work still standing from the first year
Profile
I am Mohammad Keshvary, a visual artist and creative director, born in Tehran in 1989. My work is driven by a deep fascination with the power of the image to communicate, connect, and transcend boundaries.
While my professional career has largely focused on developing and executing visual strategies for brands, my core passion lies in using photography and moving images as a means of exploring the world, interpreting experiences, and engaging in a broader cultural dialogue.
As Creative Director of Cafe Shemroon — one of Tehran's most recognized F&B brands — I led brand strategy, content direction, digital platform development and retail expansion across 10+ locations, growing the brand's social community by over 40,000 followers and conceptualizing three retail stores while coordinating a cross-functional team of 200+ members. My commercial portfolio also includes brand identity and campaign work for clients ranging from early-stage startups to international corporations such as Nestlé.
My practice extends into visual storytelling and independent cinema, where contributions to still photography and visual production for award-winning films have been recognized at the Cannes, Locarno and Sundance film festivals. This dual fluency in commercial strategy and artistic production defines my approach — one that consistently bridges the gap between creative ambition and operational execution.
Having built my career in one of the world's most dynamic and resource-constrained markets, I bring a perspective shaped by adaptability, cross-cultural awareness, and the ability to deliver high-impact work within significant limitations — a perspective I now seek to deepen and formalize through advanced academic study.
Experience
RadicalAG (Tehran) · Midaad Studio (Muscat)
Creative Director · Independent Practice
Creative consultancy and media production for 60+ brands. Directs assembled crews of up to 15; delivers direct and through agencies.
Floart
Freelance Creative · Visual Content Producer
Visual identity and live-event media for an event floral-design group. 15-person crew, 6-camera setups.
golivea.eu
Creative Director · AI Visual Strategy Lead
Built a Dutch wellness brand's entire pre-launch visual identity with AI, while the products were stuck in production.
Cafe Shemroon
Head of Marketing & Content
Turned scattered advertising into an ecosystem across 10+ branches. Designed cafeshemroon.com, launched a retail concept, built an internal platform for 200+ staff. 50k → 90k Instagram.
Gufo Burger
Creative Lead, Branding & Marketing · Content Manager & Producer
Built the marketing function for a fast-food chain from zero; 10,000+ followers in year one.
Firouze Fam Pars
Freelance Creative · Visual Content Producer
Documented industrial coatings projects for an engineering paint and coating company.
Mardom Studio
Visual Arts & Media Consultant · Content Specialist
Behind-the-scenes "artist-in-action" content for a design studio working with 100+ artists.
Choobche
Founder
Co-founded a boutique carpentry company making wooden frames for fine artwork.
Nibble Event Firm
Social Media Manager · Visual Content Producer
Social and digital strategy for a luxury corporate-events firm; built their B2B website.
Record
21 films (2 wins, 6 nominations), 81 commercial clients and 29 collaborations with artists, architects and brands — one list, newest first. Work with musicians and other artists is filed under Artists, never Commercial. Entries with a page on this site link to it.
2026
Film
A Spinner
dir. Avazeh ShahNavaz · Photographer
Not Short on Talent for Cannes 2026
2023–present
Architecture
Beta Architects
Architectural photography and video for 7+ projects.
2026
Website
ehsangharehdaghi.com
Design and build — personal site.
2026
Website
midaad.studio
Design and build.
2026
Branding
Midaad.studio
Brand identity and visual design for a creative studio.
2026
Artists
Musica Sacra Maastricht — ClashLab 2026
Photography and video, Maastricht.
2026
Artists
Musica Sacra Maastricht — Radio Static, Sachit Ajmani
Photography and video, Maastricht.
2026
Artists
Musica Sacra Maastricht — Zanana, Award for Innovation in Music
Photography and video, Maastricht.
2026
Film
Nayere
dir. Yazdan Tabrizi · Photographer · BTS
2026
Film
2026
Branding
The Mill
Full brand book, 32 pages — strategy, positioning, verbal identity, logo system, colour, typography, applications. Built from a single existing logo.
2025
Commercial
Chicken SON Restaurant
F&B · Commercial Photography
2019–2025
Artists
Daal Band
Music-video production and jam-session recordings; concert media coverage.
2025
Commercial
Daria Hamrah
Other · Editorial
2025
Commercial
Faragostar Factory Launch
Industrial · Commercial Video, Promo Teaser
2025
Film
Ghaladeh
dir. Pooyan RamezanPour · Photographer · BTS
2025
Film
Haemo-philiaExpired (original title)
dir. Kiarash Salehi · Photographer · Art Director · Visual Strategist
Renamed the film, designed its website and press kit.
2025
Website
haemo-philia.com
Design and build — film website.
2025
Artists
Holland Festival — Forbidden Echoes
Visual documentation and behind-the-scenes photography.
2019–2025
Artists
Rooberoo Mansion
Documentary photography of 25+ musical performances; documentary videography of 10+.
2025
Commercial
Snapp — 11th Birthday
Tech · Event Photography, Event Video, Promo Teaser
2025
Commercial
Snapp — Hackathon
Tech · Event Photography, Event Video, Promo Teaser
2025
Commercial
Snapp — Internal Engineers Interview
Tech · Promo Teaser
2025
Commercial
Snapp — Yalda Event
Tech · Event Photography, Event Video, Promo Teaser
2025
Artists
Watan — Making Noise for Gaza
Photography, video and backdrop design for the benefit concert with Sachit, Nora and Nader, Amsterdam.
2025
Film
YoYo
dir. Mohammadreza Mayghani · Photographer · BTS · Design
Nominated — Locarno International Film Festival. Also designed the website and media kit.
2025
Website
yoyoshortfilm.com
Design and build — film website and media kit.
2024
Branding
Archicoffee Co.
Brand book and brand strategy, A to Z, for a coffee retail company.
2024
Commercial
Arian Tire — Dallas Product Launch
Industrial · Event Video, Event Photography
2023–2024
Commercial
Derakht Store
Retail · Commercial Photography
2024
Commercial
Jeyrun Eivazi Artworks
Art · Artwork Photography, Studio Photography
2022–2024
Commercial
Kababchi Chain Restaurant
F&B · Commercial Photography, Commercial Video
2024
Website
keshvary.com
Design and build — own portfolio.
2019–2024
Architecture
Panah Co.
Architectural photography and video for 10+ projects.
2024
Commercial
Phoenix Pro Sport Academy
Sport · Commercial Video, Promo Teaser
2024
Commercial
Pi Beauty Saloon & Pi Shop
Beauty · Commercial Video, Commercial Photography
2024
Website
radicalag.ir
Design and build.
2024
Commercial
Saei ICT Group
Tech · Event Video, Promo Teaser
2024
Film
Sam Series
dir. Yazdan Tabrizi · Cinematographer
The only credit in the filmography as Cinematographer rather than stills or BTS.
2024
Commercial
Sepehr Asa Machine
Industrial · Commercial Video, Promo Teaser
2017–2024
Commercial
Sherwood Woodcrafts
Retail · Commercial Photography, Commercial Video
2024
Commercial
Snapp CTF
Tech · Event Video, Event Photography
2023–2024
Commercial
Snapp Pay
Tech · Event Video, Event Photography
2024
Commercial
Va to Ham Nagofti — Theatrical Performance
Art · Studio Photography
2023
Architecture
A3 Company
Architectural photography and video for 2 projects.
2023
Film
2023
Commercial
Dots Agency
Events · Event Photography
2023
Architecture
Emkan Group
Architectural photography and video for 3 projects.
2023
Commercial
Envirotech.ae
Industrial · Web Design, Commercial Photography, Commercial Video
2023
Film
Homa
dir. Mahdokht Molaei · Photographer · BTS
2023
Commercial
Kibi Iran
Events · Event Photography
2023
Commercial
Ninook Beauty Saloon
Beauty · Commercial Video, Commercial Photography
2023
Architecture
Panoa
Interior-design photography for 2 projects.
2023
Commercial
Sadaf Seyedrezaei Artworks
Art · Artwork Photography, Studio Photography
2022–2023
Architecture
Sharif Innovation Station
Interior-design photography of 7 innovation centers.
2023
Film
The House In The Past
dir. Amir Hosein Behbahaninia · Photographer · BTS
2022
Commercial
Active
Sport · Studio Photography, Cinemagraph · via Fourmind Agency · PM Hossein Nasiri
2022
Commercial
AP
Events · Event Video, Event Photography
2021–2022
Commercial
Clotho Clothing Brand
Fashion · Studio Photography, Fashion Photography
2022
Film
Daddy's Swim Pants
dir. Sogol Khoshghadam · Photographer · BTS
2022
Commercial
Ghanbeigi Sculptures
Art · Artwork Photography, Studio Photography
2022
Commercial
Kashaneh House
Other · Commercial Photography, Aerial · via Shahab Towliat, Architect
2022
Commercial
Melloni
Events · Event Video, Event Photography
2022
Film
Naras
dir. Nava Nemati · Photographer · BTS
2022
Commercial
Rostodio
Industrial · Commercial Photography · via Firouze Fam
2022
Commercial
Sooban Light
Retail · Commercial Photography
2022
Branding
Sunza
Visual identity and brand book for a sandwich and pizza fast-food.
2022
Artists
The Olive Blossom's
Instrumental performance video for Shayan Shekarabi & Negar Faraji. Camera and colour grading.
2022
Film
Voroud
dir. Siavash Shahabi · Photographer · BTS
2021
Film
Ahoo
dir. Gelavizh Radmehr · Photographer · BTS
2021
Branding
Donna
Visual identity and brand guide for a donut and coffee business.
2021
Commercial
Doostin Restaurant
F&B · Commercial Photography
2021
Commercial
Dori Bedding Materials
Retail · Commercial Photography
2021
Commercial
Ecell Mobile
Tech · Event Video, Event Photography
2020–2021
Commercial
Ganjeh Store
Fashion · Commercial Photography, Fashion Photography, Cinemagraph
2021
Commercial
Home Plus
Retail · Studio Photography, Commercial Photography
2021
Artists
Let Your Hair Down
Music video for Dey Project & Dariush Azar (Zang Records). DOP and art director.
2021
Film
2021
Commercial
Nesha Architectural Group
Other · Event Video, Event Photography
2021
Film
Orthodontics
dir. Mohammadreza Mayghani · Photographer · BTS
Nominated, Best Short Film — Cannes, Sundance, Hong Kong IFF, Raindance
2021
Film
Shadow of the FoxFoxshade
dir. Noushin Meraji · Photographer · BTS
Nominated — Santa Barbara International Film Festival, SBIFF Shorts
2021
Film
Wet
dir. Saeed Jafarian · Photographer · BTS
2020
Commercial
Beef Cut
F&B · Event Video, Event Photography
2020
Commercial
Burger Factory Restaurant
F&B · Commercial Photography
2020
Commercial
Citadium Shopping Mall
Retail · Commercial Video, Promo Teaser · via +98 Agency
2020
Artists
Daal Band — "98" Promotion
Promotional film for the track "98". DOP.
2020
Commercial
Daymart
Retail · Commercial Photography
2020
Commercial
Delish Restaurant
F&B · Commercial Photography
2020
Commercial
Farasoo
Other · Aerial
2020
Commercial
Libru Restaurant
F&B · Commercial Photography
2020
Commercial
Nestlé Iran
F&B · Cinemagraph
2020
Commercial
Opal Mobile Store
Tech · Commercial Video, Promo Teaser
2020
Commercial
Sasan Abbasi Clinic
Other · Commercial Video, Commercial Photography
2020
Commercial
Siavash Moghadam Boutique
Fashion · Commercial Photography
2020
Film
Spotted Yellow
dir. Baran Sarmad · Photographer · BTS
Nominated — Locarno, Chicago International and others
2020
Commercial
SPU Express Restaurant
F&B · Commercial Photography
2020
Commercial
SPU Restaurant
F&B · Commercial Photography
2020
Commercial
Tiandy
Tech · Event Video, Event Photography
2019
Artists
Alireza Ghorbani — Sing with Me
Visual documentation of 70+ individual performances; direction and videography for three full multicam concert recordings.
2019
Commercial
Khancook Restaurant
F&B · Content Management, Food Photography, Graphic Design, Commercial Video
2018–2019
Commercial
Khansalar Restaurant
F&B · Commercial Photography
2019
Commercial
Matbakh Restaurant
F&B · Commercial Photography
2019
Commercial
Pama Shoes
Fashion · Event Video, Event Photography
2019
Commercial
Sam Cafe
F&B · Cinemagraph · via Mahsa Noori Photographic
2017–2019
Artists
Siamak Abbasi
Concert media coverage; backstage and documentary photography.
2019
Commercial
Valatabar
Events · Event Video, Event Photography
2019
Commercial
Youshij Leather
Fashion · Content Management, Commercial Photography, Graphic Design, Commercial Video
2019
Commercial
Zarrin Jewelery School
Other · Promo Teaser
2018
Commercial
Aladon Clothing
Fashion · Studio Photography, Fashion Photography
2018
Commercial
Atiye Catering
F&B · Web Design, Food Photography, Commercial Video
2018
Commercial
Burger Station
F&B · Promo Teaser
2018
Commercial
Coffee News
F&B · Event Video, Event Photography
2018
Commercial
Marooj Concrete
Industrial · Commercial Photography
2018
Commercial
Mojgan Meibody Clothing Brand
Fashion · Content Management, Fashion Photography, Graphic Design, Commercial Video
2018
Commercial
Raha Gallery
Art · Event Video, Event Photography
2018
Commercial
Roche Iran
Other · Event Video, Event Photography
2018
Commercial
Roselite
Other · Commercial Photography
2017
Film
Antibeat
dir. Siamak Abassee · Photographer · BTS
2017
Commercial
Bamilo
Tech · Event Video, Event Photography
2017
Film
Cleaner
dir. Mohammadreza Mayghani · Photographer · BTS
2016–2017
Commercial
Mio Accessories & Mio Gold
Fashion · Commercial Photography, Fashion Photography
2017
Commercial
Mondrian
Other · Commercial Photography
2017
Commercial
Okkaz M.E.
Other · Commercial Photography
2017
Commercial
Prana Yoga Studio
Sport · Commercial Photography
2016
Commercial
Home Food
F&B · Event Photography, Commercial Photography
2016
Commercial
Malekan Jewellery
Fashion · Studio Photography, Fashion Photography
2014–2015
Commercial
Arad Events
Events · Event Photography
2015
Commercial
Chicken Factory Restaurant
F&B · Food Photography, Studio Photography
2015
Commercial
Tina Kids Clothing
Fashion · Commercial Photography
2012–2013
Commercial
DIM Restaurant
F&B · Event Photography
2013
Commercial
Pancho Restaurant
F&B · Commercial Photography
Also 42 weddings, photographed as private commissions. Held in the record, kept off the portfolio.
Nothing matches.
Independent work
Authored series, made without a client, and the exhibitions they have been shown in. Both are shown in full on Visual.
Series
2019–present
Plastic Oases
Typology
Ongoing
2020–present
The Concrete Theatre
Diptych portraits, deadpan
Ongoing
2026
2025
Scratched Topographies
Typology
2024
Manufacturing Hich
Documentary typology
2019
Borrowed Sanctuaries
Environmental portraits, long exposure
2014–2017
Ongoing
ThisPlaced
Documentary photography and video — Multimedia project on displacement and belonging, following recent Iranian migrants.
In progress
Exhibitions
2026
In Us, Something Shared
Iranian Artists Forum, Tehran · Group show
2025
Trace of Absence
Kavin Art Gallery, Tehran · Group show
2025
Bone in the Throat
Exit Space, Tehran · Group show
2015
The Third Annual Portrait Art Festival
Shirin Art Gallery, Tehran · Festival
Design
Graphic design and art direction are not a separate practice here — in most engagements the two arrived together. Where the brief was content management or art direction, the logotypes, layouts, packaging, campaign artwork and type systems were built in the same hands that shot the images.
The visual system and the images that fill it are designed together, not handed between people. Nothing gets lost in translation between the art direction and the execution, because there is no handover.
- Brand systems
- The Mill (2026, 32-page brand book) · Archicoffee Co. (2024, brand book and strategy) · Sunza (2022) · Donna (2021) · Midaad.studio (2026)
- Websites, designed and built
- ehsangharehdaghi.com (2026) · midaad.studio (2026) · yoyoshortfilm.com (2025) · haemo-philia.com (2025) · radicalag.ir (2024) · keshvary.com (2024) · cafeshemroon.com (led the redesign) · Nibble Event Firm B2B site (2016–19) · Atiye Catering (2018) · Envirotech.ae (2023)
- Film graphics
- Pitch decks and press kits designed for Prehistoric, Haemo-philia, Nayere, YoYo, and a portfolio for Behnam Abedi. In independent cinema these documents are how a film gets financed and programmed; they are design work with a commercial job to do.
Skills
Visual Arts & Design
- Photography (Expert)
- commercial, portrait, product, event, wedding, architectural, food, film, studio and still
- Videography & Motion
- advanced video production, cinematography, drone videography
- Design & Direction
- graphic design, art and creative direction, master-level lighting
Artificial Intelligence & Automation
- AI Prompt Engineering
- advanced NLP for image, video and LLM generation
- AI Visual Synthesis
- high-fidelity photo and video (Midjourney, Google, Flux)
- AI Workflow Architecture
- end-to-end automated pipelines for content creation and business operations
- Generative Fill & AI Retouching
- AI tools inside the Adobe ecosystem for advanced post-production
Digital Media & Strategy
- Marketing Leadership
- advertising management, marketing-director experience, media consultation
- Content Ecosystems
- social media management and marketing (Instagram specialist), content creation, digital marketing
- Web design & build
- design and development of ten production sites, from personal portfolios to B2B and film campaign sites
- Software
- Adobe Creative Suite (Expert)
Education
from 2026
MA — Content & Media Strategy
NHL Stenden University · Leeuwarden, Netherlands
2010–2012
Bachelor — Hotel Management
University of Applied Science and Technology · Tehran, Iran
2008–2010
Associate — Tourism & Travel Services
Roudaki Institute of Higher Education · Tonekabon, Iran