Curriculum Vitae
Mohammad (Moe) Keshvary
Visual Artist & Creative Director · b. 1989, Tehran
- Based
- Based in Amsterdam, Netherlands
- m@keshvary.com
- Portfolio
- keshvary.com
- /in/keshvary
- Languages
- Persian (native) · English (professional)
At a glance
- 21 films
- 2017–2026 — 2 wins, 6 nominations
- 81 commercial clients
- 2012–2025 — 21 in food and beverage, the largest sector by a wide margin
- 60+ brands
- across the freelance practice
- 50k → 90k
- Instagram growth at Cafe Shemroon, 80% organic
- More than 8 years
- with a single client, Floart
- 13 years
- of continuous practice, 2012–2025, with work still standing from the first year
Profile
I am Mohammad Keshvary, a visual artist and creative director, born in Tehran in 1989. My work is driven by a deep fascination with the power of the image to communicate, connect, and transcend boundaries.
While my professional career has largely focused on developing and executing visual strategies for brands, my core passion lies in using photography and moving images as a means of exploring the world, interpreting experiences, and engaging in a broader cultural dialogue.
As Creative Director of Cafe Shemroon — one of Tehran's most recognized F&B brands — I led brand strategy, content direction, digital platform development and retail expansion across 10+ locations, growing the brand's social community by over 40,000 followers and conceptualizing three retail stores while coordinating a cross-functional team of 200+ members. My commercial portfolio also includes brand identity and campaign work for clients ranging from early-stage startups to international corporations such as Nestlé.
My practice extends into visual storytelling and independent cinema, where contributions to still photography and visual production for award-winning films have been recognized at the Cannes, Locarno and Sundance film festivals. This dual fluency in commercial strategy and artistic production defines my approach — one that consistently bridges the gap between creative ambition and operational execution.
Having built my career in one of the world's most dynamic and resource-constrained markets, I bring a perspective shaped by adaptability, cross-cultural awareness, and the ability to deliver high-impact work within significant limitations — a perspective I now seek to deepen and formalize through advanced academic study.
Experience
RadicalAG (Tehran) · Midaad Studio (Muscat)
Creative Director · Independent Practice
Creative consultancy and media production for 60+ brands. Directs assembled crews of up to 15; delivers direct and through agencies.
Floart
Freelance Creative · Visual Content Producer
Visual identity and live-event media for an event floral-design group. 15-person crew, 6-camera setups.
golivea.eu
Creative Director · AI Visual Strategy Lead
Built a Dutch wellness brand's entire pre-launch visual identity with AI, while the products were stuck in production.
Cafe Shemroon
Head of Marketing & Content
Turned scattered advertising into an ecosystem across 10+ branches. Designed cafeshemroon.com, launched a retail concept, built an internal platform for 200+ staff. 50k → 90k Instagram.
Gufo Burger
Creative Lead, Branding & Marketing · Content Manager & Producer
Built the marketing function for a fast-food chain from zero; 10,000+ followers in year one.
Firouze Fam Pars
Freelance Creative · Visual Content Producer
Documented industrial coatings projects for an engineering paint and coating company.
Mardom Studio
Visual Arts & Media Consultant · Content Specialist
Behind-the-scenes "artist-in-action" content for a design studio working with 100+ artists.
Choobche
Founder
Co-founded a boutique carpentry company making wooden frames for fine artwork.
Nibble Event Firm
Social Media Manager · Visual Content Producer
Social and digital strategy for a luxury corporate-events firm; built their B2B website.
Filmography
21 films, 2017–2026 — 2 wins, 6 nominations. Ten are shown on this site; the rest are recorded here.
2026
Nayere
dir. Yazdan Tabrizi · Photographer · BTS
2026
A Spinner
dir. Avazeh ShahNavaz · Photographer
Not Short on Talent for Cannes 2026
Nominated
2025
Haemo-philiaExpired (original title)
dir. Kiarash Salehi · Photographer · Art Director · Visual Strategist
Renamed the film, designed its website and press kit.
2025
YoYo
dir. Mohammadreza Mayghani · Photographer · BTS · Design
Nominated — Locarno International Film Festival. Also designed the website and media kit.
Nominated
2025
Winner
2025
Ghaladeh
dir. Pooyan RamezanPour · Photographer · BTS
2024
Sam Series
dir. Yazdan Tabrizi · Cinematographer
The only credit in the filmography as Cinematographer rather than stills or BTS.
2023
Winner
2023
The House In The Past
dir. Amir Hosein Behbahaninia · Photographer · BTS
2023
Homa
dir. Mahdokht Molaei · Photographer · BTS
2022
Voroud
dir. Siavash Shahabi · Photographer · BTS
2022
Naras
dir. Nava Nemati · Photographer · BTS
2022
Daddy's Swim Pants
dir. Sogol Khoshghadam · Photographer · BTS
2021
Orthodontics
dir. Mohammadreza Mayghani · Photographer · BTS
Nominated, Best Short Film — Cannes, Sundance, Hong Kong IFF, Raindance
Nominated
2021
Nominated
2021
Shadow of the FoxFoxshade
dir. Noushin Meraji · Photographer · BTS
Nominated — Santa Barbara International Film Festival, SBIFF Shorts
Nominated
2021
Ahoo
dir. Gelavizh Radmehr · Photographer · BTS
2021
Wet
dir. Saeed Jafarian · Photographer · BTS
2020
Spotted Yellow
dir. Baran Sarmad · Photographer · BTS
Nominated — Locarno, Chicago International and others
Nominated
2017
Cleaner
dir. Mohammadreza Mayghani · Photographer · BTS
2017
Antibeat
dir. Siamak Abassee · Photographer · BTS
Independent work
Authored series, made without a client.
2019–present
Plastic Oases
Typology
Ongoing
2020–present
The Concrete Theatre
Diptych portraits, deadpan
Ongoing
2026
2025
Scratched Topographies
Typology
2024
Manufacturing Hich
Documentary typology
2019
Borrowed Sanctuaries
Environmental portraits, long exposure
2014–2017
Collaborations
Music
2019–2025
Rooberoo Mansion
Documentary photography of 25+ musical performances; documentary videography of 10+.
2019–2025
Daal Band
Music-video production and jam-session recordings; concert media coverage.
2025
Holland Festival — Forbidden Echoes
Visual documentation and behind-the-scenes photography.
2019
Alireza Ghorbani — Sing with Me
Visual documentation of 70+ individual performances; direction and videography for three full multicam concert recordings.
2017–2019
Siamak Abbasi
Concert media coverage; backstage and documentary photography.
Architecture
2023–present
Beta Architects
Architectural photography and video for 7+ projects.
2019–2024
Panah Co.
Architectural photography and video for 10+ projects.
2022–2023
Sharif Innovation Station
Interior-design photography of 7 innovation centers.
2023
Emkan Group
Architectural photography and video for 3 projects.
2023
A3 Company
Architectural photography and video for 2 projects.
2023
Panoa
Interior-design photography for 2 projects.
Branding
2026
The Mill
Full brand book, 32 pages — strategy, positioning, verbal identity, logo system, colour, typography, applications. Built from a single existing logo.
2026
Midaad.studio
Brand identity and visual design for a creative studio.
2024
Archicoffee Co.
Brand book and brand strategy, A to Z, for a coffee retail company.
2022
Sunza
Visual identity and brand book for a sandwich and pizza fast-food.
2021
Donna
Visual identity and brand guide for a donut and coffee business.
Website
2026
ehsangharehdaghi.com
Design and build — personal site.
2026
midaad.studio
Design and build.
2025
yoyoshortfilm.com
Design and build — film website and media kit.
2025
haemo-philia.com
Design and build — film website.
2024
radicalag.ir
Design and build.
2024
keshvary.com
Design and build — own portfolio.
Commercial
Eighty-one commercial clients between 2012 and 2025, including Nestlé, Snapp, Citadium and Sherwood Woodcraft. Selected work is shown under Work.
Design
Graphic design and art direction are not a separate practice here — in most engagements the two arrived together. Where the brief was content management or art direction, the logotypes, layouts, packaging, campaign artwork and type systems were built in the same hands that shot the images.
The visual system and the images that fill it are designed together, not handed between people. Nothing gets lost in translation between the art direction and the execution, because there is no handover.
- Brand systems
- The Mill (2026, 32-page brand book) · Archicoffee Co. (2024, brand book and strategy) · Sunza (2022) · Donna (2021) · Midaad.studio (2026)
- Websites, designed and built
- ehsangharehdaghi.com (2026) · midaad.studio (2026) · yoyoshortfilm.com (2025) · haemo-philia.com (2025) · radicalag.ir (2024) · keshvary.com (2024) · cafeshemroon.com (led the redesign) · Nibble Event Firm B2B site (2016–19) · Atiye Catering (2018) · Envirotech.ae (2023)
- Film graphics
- Pitch decks and press kits designed for Pre Historic, Haemo-philia, Nayere, YoYo, and a portfolio for Behnam Abedi. In independent cinema these documents are how a film gets financed and programmed; they are design work with a commercial job to do.
Food & beverage
21 of the 81 commercial clients are food and beverage — the largest sector by a wide margin, more than double the next one. On top of that sit two roles: Cafe Shemroon, 4.5 years and 10+ branches, and Gufo Burger. And the training is there too: a Bachelor's in Hotel Management.
That is not a scattering of restaurant jobs. It is a decade inside hospitality from three directions — photographing it, marketing it, and studying it.
Skills
Visual Arts & Design
- Photography (Expert)
- commercial, portrait, product, event, wedding, architectural, food, film, studio and still
- Videography & Motion
- advanced video production, cinematography, drone videography
- Design & Direction
- graphic design, art and creative direction, master-level lighting
Artificial Intelligence & Automation
- AI Prompt Engineering
- advanced NLP for image, video and LLM generation
- AI Visual Synthesis
- high-fidelity photo and video (Midjourney, Google, Flux)
- AI Workflow Architecture
- end-to-end automated pipelines for content creation and business operations
- Generative Fill & AI Retouching
- AI tools inside the Adobe ecosystem for advanced post-production
Digital Media & Strategy
- Marketing Leadership
- advertising management, marketing-director experience, media consultation
- Content Ecosystems
- social media management and marketing (Instagram specialist), content creation, digital marketing
- Web design & build
- design and development of ten production sites, from personal portfolios to B2B and film campaign sites
- Software
- Adobe Creative Suite (Expert)
Education
from 2026
MA — Content & Media Strategy
NHL Stenden University · Leeuwarden, Netherlands
2010–2012
Bachelor — Hotel Management
University of Applied Science and Technology · Tehran, Iran
2008–2010
Associate — Tourism & Travel Services
Roudaki Institute of Higher Education · Tonekabon, Iran