Active

A campaign for Fourmind Agency covering studio photography, set design, lighting and cinemagraphs.

Most commercial briefs arrive already divided: someone builds the set, someone lights it, someone shoots it, someone else animates a frame afterwards. Here all four sat in one place, which meant the set could be built for the light rather than lit after the fact, and the cinemagraphs could be planned into the shot instead of rescued from it.

The result moves between product and lifestyle without the seam showing, which was the actual deliverable.