Home Plus

Commercial photography for HomePlus’s cleaning product line.

A cleaning product has to be photographed inside the mess it exists to remove, or the promise is abstract. But a real home cannot be lit. So the work was to build a studio that reads as domestic — controlled light doing the job of a window, a set doing the job of a kitchen — and then keep the product from looking staged inside it.

The frame has to feel like somewhere someone lives and still show the label.